‘Mission Possible’: A Gender and Media Advocacy Toolkit

Table of Contents

INTRODUCTION

SECTION ONE: Putting Gender on the Media’s Agenda

Chapter One, Why Focus on the Media

Chapter Two, Why is Gender an Issue for the Media?

Chapter Three, What is Gender and Media Advocacy?

Chapter Four, Who Makes the news? Issues for Gender and Media Advocacy

Chapter Five, Who are the Target Audiences for Gender and Media Advocacy?

Section One Appendix

  • Glossary
  • Key Points to Remember
  • Gender, Media International Obligations

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SECTION TWO: Building Gender and Media Campaigns

Chapter One, Where to Begin?

Chapter Two, Do your Homework!

Chapter Three, Creating the Right Message for the Right Audience

Chapter Four, Transforming the Media through Policy

Chapter Five, Getting the Issue on the Media’s Agenda

Chapter Six, Keeping Track of Advocacy Work

Section Two Appendix

  • Glossary
  • Key Points to Remember
  • Advocacy Planning Tool
  • Gender and Media Checklists
  • Qualitative Monitoring Questions
  • International Dates for Advocacy

List of Resources

Your Comments

I'm really keen to leverage on the resources you've built up here. I really signed on to WACC as an affiliate, and would love to become a full fledged member but am not sure how. regardless, I'm a member of a women's ngo as well with the assoc of pauline cooperators. So women in the media is really something that i'm passionate about. i was able to download the action kit but am not able to download the advocacy kit. would you be able to send the soft copy to my email account? a million thanks for the great work you all are doing! regards, winifred

winifred

Hi Winifred, welcome to the site and thank you for sending us a message! We are pleased to have your support and that you find the tools helpful. You will receive the Advocacy Toolkit in your email soon. We look forward your comments and inputs on it. See you!

Alejandra Davidziuk

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Download the complete Gender and Media Advocacy Toolkit in three languages

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